Leaders build great brands as an instrument to create a healthy customer experience.
Powerful brands can be shaped and sculpted by healthy organisational cultures.

A brand is an image that we make the outside world experience with the values that operate inside our world of work.

We believe that every asset in the organization has a key role to play in branding, which directly leads to increased HCX. We are certain that you will be able to evaluate your business career to higher levels of success with our association. We create a brand that generates more leads, reaches out to the right target group and understand the importance of making long and short-term understandings. Organisations become great by aligning the brand with the organisational philosophy. A healthy customer experience would be created when the two powerful, yet disconnected aspects are aligned together: Organisational Philosophy and Brand …. We create to connect you to your customers by designing meaningful experiences that matter to them. To deliver on this, we put your customer first - every - single - time. We break down problems, formulate ideas and design experiences to power emotion and spark engagement.

Innovate … Integrate … Invigorate … Inspire ….

Values Beyond Brands

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Theme-based
brand creation

Completely customised brand creation

Pre – Customised
brand creation

Research-based
brand approach

The power of integrating the philosophy and brand together

Affordable cost of brand creation and promotion

We create a well-clarified philosophy and integrate your brand one with it.

Understanding your philosophy – Clarifying your philosophy – Assimilating your philosophy with your brand

Inspiring Brand Experience

Come, Let us Create a Work Culture Together, That Your Customer Discovers In Your Brand. The organisation succeeds because it has a well-clarified drive between its philosophy and the brand.
Inspiring Philosophy | Inspiring People | Inspiring Brands ...
Inspiring moments.

We clearly define our goals and a roadmap to realise them.
Create an organisational philosophy that transforms the way people think and perform.
A performance-driven environment that fires up innovative brand solutions.
Outstanding brands continuously improving customer experience.
Brand identities based on innovative customer experience.
Values behind the brand performance.
Creating unsung brands that drive HCX.
Brand identity is how the organisation is understood and experienced by customers.
Brands are built on philosophy, not on advertisements.
Brands are well-defined tools for value creation.
A well-crafted brand can become the key success factor of the organisation.
Aligning the brand with the philosophy improves the organisations value creating ability.

Completeness is greater than the sum of its parts, and successful brands tell inspiring stories that connect with customers far beyond a logo, colours, and letters.

We create brand building blocks: purpose, philosophy, values, personality, name, logotype, symbol, colour palette, tone of voice, tagline, messaging, typography and visual styles. Our branding process goes beyond creation. We guide, so your brand revolves around everything you do, and we deliver tools to defend its integrity.

Whether you’re launching a new product, raising brand awareness or promoting an offer, we have the skills and know-how to generate a real buzz around your brand.

We tell your story across your audiences preferred channels, in the most impactful way, maximising reach and engagement.

Branding services

Brand philosophy - Research, positioning, personality, language, culture
Brand creation - naming, tone of voice, key messages, logo design, tagline
Brand materials - stationery, product packaging, service documents, marketing, the list goes on...
Toolkits and guidelines, Workshops
Building a brand that reflects,
A philosophy of people transformation.
Igniting the process of brand transformation.
Building the brand from the inside out.
Continuity and consistency by perpetuating values across the organisation.
Reduced uncertainty and stress by creating definite norms for behaviour.
Capability for customer experience.
The vision of the future by energising people.
Campaign services.
Marketing, advertising, communications, digital, media and launch strategy.
Communications planning.
Content Leadership.
Social and content creation.

Integrated social media campaigns.
Content creation, copywriting, copywriting.
Imagery and photography.
Visual design
Prototyping
Wireframing
User experience and interface design
Customer journey development
Information Architecture
Design guidelines
Technology and code
Native apps
Websites, web applications
E-commerce
Database architecture, development and integration
Content management systems
API integration

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A well-clarified – Well nurtured – Well-groomed brand.

This will allow you to outperform your competitors.
Improved brand value.
High brand performance.
Predictable and strong financial performance.

Join our brand journey initiative to create a healthy brand experience. The brand philosophy is a continuing responsibility, it requires a fundamental shift in how you think and perform as a brand. A visionary organisation will develop a brand that thrives and grow over time.

With inspiring moments, you will receive...

Our guiding principles.

Seamlessly integrated and tightly aligned purpose of brand and business.
We work to clarify, assimilate and live the brand philosophy.
The organisation and the brand are communicating as one set of aligned values.
The organisation and the external image of the organisation are aligned with the core values.
The brand is shaped by its philosophy, purpose and core values.

The secret to building a strong organisation rest on its brand vision and values.
Creating an inspiring and innovative experience for every customer.
Brand development by pinpointing the purpose.
Brand development with the essential and enduring principles and priorities that prescribe the desired mindset and behaviour, of everyone concerned.
Deep collaboration to compete in ways other brands cannot.

Values to capture the essence of organisational philosophy and brand.
Values that help customers understand how they are expected to think and act.
To inspire customer behaviours that will differentiate the brand from the rest.
Supporting what we say with our actions.
Clarity about why the brand should be a leader.

Every brand is different; however, we make it measurable, innovate, evaluate and interact.
It will be a safe and secure experience for solo travellers, women and senior citizens.
It is your holiday, and tour programs are personalised just for you.
The brand always stays true to itself.
We are guided by the idea of “Great is not good enough”.

The brand is a thing that we know to be true.
We develop a brand that is open physically and philosophically.
We value making things better than it is today.
We value creating healthy memories in all of our relationships.
We develop brands based on unique values that work inside out.

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Inspiring brand experience …

The brand is and has been defined in many different ways over the years, depending on the perspective from which the brand is perceived by its stakeholders. Often that depends on the customer’s background. In the classical definition, the brand is linked to the identification of a product and the differentiation from its competitors, through the use of a certain name, logo, design or other visual signs and symbols, even a thought can be a brand. It is a name, term, sign, symbol, or design, or a combination of them which is intended to communicate what the product stands for and to differentiate them from those of competitors. Brands are instruments and tools to create a healthy customer experience (HCX).

A brand is something that is owned by buyers and other stakeholders. This is an idea that is sometimes difficult to grasp, but it indicates that the power in a relationship between an individual and an organization is not necessarily where we think it is. Although a brand is related to a physical product or service it is itself immaterial. It is a transforming idea that converts the tangible into something of value. The key question is how does it manage this transformation? It does so by delivering something of value. Thus, a brand only exists in a buyer’s mind and it is the buyer who has the power to begin, sustain or terminate a relationship with it. This fact creates an immediate problem in measuring the value of a brand because the company does not control the life of the brand – the customer does. Therefore, it is a tool to create a healthy customer experience.

Inclusions

Research and study of the current state.
Understanding the brand philosophy.
Organising the brand identities.
Grooming, nurturing and creating inspiring brands.
Evaluating the brand performance.
Initiating timely improvement plans.

Customers no longer want to just ‘buy’ a product or service. They want to invest; they want to experience they are giving back in some way to the motive of the brand’s existence. For a business to thrive in today’s world, it is simple enough to just tell and make the world experience your story. Work on your brand and reach out to your customers. They will come. Tell a story they love, customers will be talking about your brand for years. This, in turn, helps you boost your sales.

How to convert your business into a brand?
How do you increase sales revenue with storytelling?
How small do businesses use to acquire and retain customers?

An inspiring brand experience is waiting for you!

Unless and until the organisational culture is expressed clearly through your customer experience, you have nothing worth communicating. Your brand can’t just be a promise made; it must be a promise created and delivered. So, the starting point is cultivating a strong internal culture and philosophy that aligns and integrates with the brand. Then you need to rally all your external stakeholders around those common cultural values. And finally, you need to use your culture to optimize the operations and engage everyone who touches the brand in delivering a focused, unique customer experience. What follows is an outline of this multistep process and the tools and approaches that help great brands accomplish each step. When you can’t see any daylight between what you believe, what you practice, what you offer, and what you say about yourself, you are doing what you should be doing. Creating a Healthy Customer Experience!

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Why choose inspiring moments?

We connect to customers more effectively because we understand the value the organisation produces and delivers to its customers.
We connect to each other more fully because we are united by a common objective and a common set of values.
We connect to the brand’s higher purpose and find that its presence holds more meaning and importance.
Dedication to every customer’s success.
We focus on learning, that alone matters.
Trust and personal responsibility in all relationships.
An explanation of your brand strategy along with background and rationale so that everyone can understand why you’re doing what you’re doing.
Our values and guidelines for delivering brand values and attributes at key touchpoints between your brand and the outside world.
We offer how the brand should be expressed and delivered.
We walk along with people through important decisions, along with outlines that map processes so that people learn how to do things on a brand like select a co-marketing partner and screen a new product.

That is what they all say!
Here's what people have told us about their experience.

We are thankful to Inspiring Moments. For their assistance in creating brand identities for us.

Inspiring Moments helped us to clarify our brand philosophy.

We got benefited by learning, clarifying, assimilating and living our brand philosophy.

Our brand presence has multiplied.

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If...If...If...

If the customer profile is not understood.
If any unresolved problem is creating many issues.
If you tend to sell solutions to external problems, but customers buy solutions to internal problems.
If customers aren’t looking for another hero; they’re looking for a guide.
If customers trust a guide who is trustworthy.
If customers do not take action unless they are challenged to take action.
If every human being is trying to avoid a tragic ending.
If a customer underestimates brand power.

Customised approach – Customised brand – Customised experiences

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Explore the healthy brand experience!

Daily regimens for healthy brand practices you can do any time.
Join an inclusive community of fellow members at every level.
Exclusive access to the upcoming retreats, workshops, WhatsApp groups, Facebook groups and events.
Free subscription to “inspiring moment” newsletters.
Unlimited access to premium content on www.anugraha.in.
iOS and Android access to the upcoming “inspiring moments” app
Lifetime access to our Anugraha Living Values and Aarsha Anugraha programs.
As a retreat bonus, you get a workbook that would help in transforming the way you have been thinking and performing.

Knowing where you want to go and focusing your energy on that outcome allows you to clear the path to achieve your goals.
Questioning where and how you can meet your customer’s needs and expectations to increase your chances of creating value, inspiring loyalty, and driving business.
A strong foundation supports the pillars of your brand architecture, including your values, promise, positioning, voice, target audience, and visual identity.
Embracing mindfulness allows us to identify areas where we can iterate and channel our focus on improving creative concepts that amplify messaging that is truly important and minimize any impediments to the sale.
A well-connected brand design is a powerful, unified, communicative force that becomes a memorable experience for every consumer.

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Few questions … often asked …

What is a brand and what is branding?
Your brand is how people experience you – not just in a marketing sense, but in a total sense. It’s what people think and feel when they think of you and is influenced by every experience people have with you. From customer service to purchasing experiences to social media posts, every action taken by your company is connected back to your brand and contributes to it.

Branding (or a brand/visual identity) is then the visual representation of your brand and makes up the elements people see in marketing – logos, colours, typefaces, and a brand voice. This identity plays a central role in shaping the perception of your brand, allowing you to define the experience you convey to customers. It enables your company to control how you tell your story, instead of others telling the story for you.

Why is branding important?
Branding brings some incredible advantages, it elevates your image and changes how people perceive you for the better. Thoughtful, considered branding adds credibility, legitimacy, and trustworthiness to a business because people can sense the care that has been put into how that brand presents itself.

What are the key elements of brand identity?
Generally, there are four key elements to a brand identity – a logo, colour palette, typeface(s), and brand voice. Each of these elements should be carefully matched to give cohesive brand value. There is often a misconception that a logo is the brand identity, but the reality is it’s only part of it.

How branding is different from marketing?
Branding is the foundation of marketing. Establishing a clear brand identity defines how every piece of marketing should look and sound. Difference between content creation and advertisement.

This difference is pretty simple. Advertising is trying to sell to customers something directly, with a call-to-action attached, whereas content marketing is trying to help customers, answer questions, and develop brand loyalty as a means of generating revenue.

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Leaders build great brands as an instrument to create a healthy customer experience.Powerful brands can be shaped and sculpted by healthy organisational cultures.