Inspiring Channels

With the future of digital experience looking more promising each year, using HDX channels can help you scale your effort to earn customer loyalty efforts to meet the greater goals. HDX channels are creative and effective way to diversify your audience and expand your reach, all while capturing valuable data. And the benefits don’t stop there. When you embrace the full functionality of HDX, from native and affiliate advertising to sponsored social media content, you’ll find it's easier than ever to grow your business performance.

What channels work best when it comes to HDX?

• Banner (Display) Ads.
• Native Advertising.
• Content Marketing. 
• Social Media. 
• Search Engine Marketing (SEM).
• Complete Digital Marketing Solutions
• Website Development
• Website Management
• Web pages, Sales pages, Lead pages, Landing pages, Webinar pages, Book pages, Blog pages, and Customised pages

• Google ads
• YouTube Marketing
• Email Marketing
• PPC Marketing
• Affiliate marketing
• Native advertising
• Influencer marketing
• Marketing Automation
• Mobile marketing
• Any Other Context Specific Channels
• Paid and Organic advertisement

How it works?

Performance-based promotion is a method of digital advertising where the advertiser pays for specific actions taken by users, such as clicking on an ad, making a purchase, or signing up for a service. This differs from traditional advertising, such as display advertising, where the advertiser pays for ad impressions regardless of whether the user takes action. Marketers often use performance-based advertising to drive more measurable results and optimize their advertising spend.

Define Performance Goals: We determine the specific performance goals that want to achieve through the promotion, such as increasing website traffic, generating leads, or making sales.

Target Audience: We identify the target audience we want to reach with the ad promotion, including demographic information, interests, and location.

Choose Advertising Channels: We select the digital promotional channels we want to use to reach the target audiences, such as search engines, social media, or websites.

Create Ad Content: We create the ad content, including text, images, or videos. The ad should be designed to effectively communicate the message and encourage users to take the desired action.

Set Bid and Budget: We set a bid for each desired action and a budget for the entire ad promotion. The bid is the amount we are willing to pay for each desired action, and the budget is the total amount of money the advertiser is willing to spend on the ad promotion.

Launch Campaign: We launch the ad promotion and display the ads to the target audience through the chosen promotional channels.

Track Performance: We track the ad promotion performance and analyse the results to determine its effectiveness. This may include monitoring the number of clicks, conversions, and overall ROI.

Optimize Campaign: Based on the results, we may adjust the ad campaign to improve performance, such as changing the ad content, targeting, or bid and budget.

These steps provide a general overview of the performance marketing promotion process, and the specifics may vary depending on the advertising platform or network used.

• Completely researched and study-based approach.
• Understanding what is right for a customer, customer product, the channel etc.
• Clarifying the purpose and philosophy of Healthy Digital Experience (HDX).
• Understanding customer persona.
• Media planning.
• Organising digital assets and resources.
• Selection of media channels on merit based.
• Minimum channel switchover time.
• Continuous evaluation of assets for value creating abilities.
• Continuous performance improvement.
• Ability to reach defined customers.
• To identify potential customers.
• To bring back unsatisfied customers.
• Target audience and segmentation—Each ad platform offers ways for you to target your audience in the form of audience segments.
• The modern advertising landscape calls upon programmatic capabilities that factor in the amount you’ve agreed to pay to show your ad in a specific place and time, to your chosen target audience.
• Trust is the biggest issue people have with advertising of any kind. As such, ad performance is factored. If your ad doesn’t work—that is, it earns low-quality ratings—the network will reduce its exposure.
• The economics of performance marketing is based on consumers taking action. When the required action doesn’t take place the network doesn’t get paid. So, your ad gets displayed more when it works.
• Value-based healthy digital experience approach.
• Determine a specific purpose and define essential metrics to gauge progress.
• Promoting content with the potential to inspire action.
• Launch preparation involves selecting content, (Copy, Video, Audio etc) audience filters and budget parameters.
• Fine-tune promotion performance by analysing the data, identifying the publishers driving the best results, and adjusting your budget accordingly.
• Review how campaign performance compares to your original purpose and look for ways to make it even more efficient with granular variables like time of day, site, and device type. Consider how content discovery might support additional efforts throughout the marketing funnel.

• If you are looking for more quality leads.
• If you want to spend less cost per click.
• If you are looking for high rate of conversion.
• If you are looking to reach more appropriate customers.
• If you are looking for low cost of customer acquisition.
• If you want to grow multiX together with your customers.
• If you would like to have a digital presence for your brand.