A journey with customers to grow faster than the market.
We are hosting you; we value you as our guest! It’s our responsibility to make every important aspect of your journey a little bit better all the time.

How do we create HCX for you?

Are you engaged with things that keep you busy but do not make you any money, or even worse, lose money? When it comes to the customer place, customers feel more vulnerable, less secure and less in control than ever. They expect the brands they value digitally or physically - to deliver better, safer, secure and more seamless customer interactions at an affordable cost – to create value. We work with entrepreneurs to define, create and deliver value - based HCX that is right to the context, inspiring and modelled. Our meaningful and Healthy Customer Interface – HCI fuels growth transformation in creating a Healthy Customer Experience.

Customers do not pay us for the product or service we provide. They reward us for understanding their pain points and creating a healthy experience to overcome them. Customers value healthy experiences over the price we are quoting. Customers are willing to invest only in assets that provide a healthy experience. Customers do not value people engaged with low-yielding activities that earn them a peanut.

• Do you know anything about your customer’s journey, from where they started and to where they are going?
• Are you continuously engaged in creating a value - based healthy experience for your customers?
• Are you engaged in creating high–yielding solutions for your customers?
• Are you performing to make the customers earn their true value?
• Are you presenting your product and services in an inspiring manner?
• Do you need to chase your customers?
• Are you consistently generating leads, clients, conversions and revenue?

Being busy is different from being productive. Are you productive? After all, nobody strives to be the "second-best" at something. Instead, you want to be better than every other company you're competing with and want your customers to know it, too. That's the key to keeping customers loyal and getting them to interact with your brand continuously. Your focus needs to move from doing the everyday work to creating a revenue experience for your customer and leading the ship.

The business growth is not in the product or your services; it is in how you create a healthy customer experience. HCX can be an excellent differentiator for any business. But churn occurs when a customer stops doing business with a brand, often because of a poor customer experience. At least 67% of this churn is preventable if the customer's pain points and the problem is resolved during their first interaction. That means we will retain customers and neutralise competition if we provide excellent HCX through effective HCI. We see our customers as guests at a party, and we are the hosts. It's our job daily to make important aspects of the customer experience a little bit better – at least 01% better every time.

Understanding the role of creating a healthy customer experience. Customer study and research. Analysing HCX environment.

Organising HCX identities Clarifying the HCX philosophy Designing the theme for HCX activities Definition of the ideal state of HCX Definition of the future state The study of the current state Creating a timeline Organising resources Study of customers’ profiles Customer segmentation MOVC of customer behaviour Analysing the brand readiness Analysing value - creating abilities of brands in the customer place Customer education New product development Customer relationship Organising products, Product mix, Product lines and Brands for the customer place HCX in customer care Purposeful pricing Traditional HCX way Digital HCX way Identifying and applying meaningful HCX channels HCX for meaningful distribution channels Customer communication Appropriate product promotion activities Customer engagement activities Mentoring HCX personnel for HCX leadership HCX performance evaluation HCX performance improvement measures HCX learning